Each of the following questions has a paragraph from which the last sentence has been deleted. From the given options, choose the one that completes the paragraph in the most appropriate way.
- I am sometimes attacked for imposing ‘rules’.Nothing could be further from the truth: I hate
rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter,
‘Research shows that commercials with celebrities are below average in persuading people to
buy products. Are you sure you want to use a celebrity?’ Call that a rule? Or I may say to an
art director, Research suggests that if you set the copy in black type on a white background, more
people will read it than if you set it in white type on a black background.’
(a) Guidance based on applied research can hardly
qualify as ‘rules’.
(b) Thus, all my so called ‘rules’ are rooted in ap-
plied research.
(c) A suggestion perhaps, but scarcely a rule.
(d) Such principles are unavoidable if one wants to
be systematic about consumer behaviour.
(e) Fundamentally it is about consumer behaviour
-not about celebrities or type settings.
- Relations between the factory and the dealer are distant and usually strained as the factory tries to
force cars on the dealers to smooth out production. Relations between the dealer and the customer
are equally strained because dealers continuously adjust prices, make deals, to adjust demand with
supply while maximising profits. This becomes a system marked by ‘a lack of long-term commit-
ment’ on either side, which maximises feelings of mistrust. In order to maximise their bargaining
positions, everyone holds back information the dealer about the product and the consumer about
his true desires.
(a) As a result, “deal making’ becomes rampant,
without concern for customer satisfaction.
(b) As a result, inefficiencies creep into the supply chain.
(c) As a result, everyone treats the other as an ad-versary, rather than as an ally.
(d) As a result, fundamental innovations are becom-ing scarce in the automobile industry.
(e) As a result, everyone loses in the long run.
- In the evolving world order, the comparative advantage of the United States lies in its military
force: Diplomacy and international law have always been regarded as annoying encumbrances,
unless they can be used to advantage against an enemy. Every active player in world affairs pro-
fesses to seek only peace and prefers negotiation to violence and coercion.
(a) However, diplomacy has often been used as a mask by nations which intended to use force.
(b) However, when the veil is lifted, we commonly see that diplomacy is understood as a disguise
for the rule of force.
(c) However, history has shown that many of these nations do not practice what they profess.
(d) However, history tells us that peace is professed by those who intend to use violence.
(e) However, when unmasked, such nations reveal a penchant for the use of force.
4.. Age has a curvilinear relationship with the exploi-
tation of opportunity. Initially, age will increase
the likelihood that a person will exploit an en-
trepreneurial opportunity because people gather
much of the knowledge necessary to exploit op-
portunities over the course of their lives, and be-
cause age provides credibility in transmitting that
information to others. However, as people become
older, their willingness to bear risks declines, their
opportunity costs rise, and they become less recep-
tive to new information.
(a) As a result, people transmit more information
rather than experiment with new ideas as they
reach an advanced age.
(b) As a result, people are reluctant to experiment
with new ideas as they reach an advanced age.
(c) As a result, only people with lower opportunity
costs exploit opportunity when they reach an
advanced age.
(d) As a result, people become reluctant to exploit
entrepreneurial opportunities when they reach
an advanced age.
(e) As a result, people depend on credibility rather
than on novelty as they reach an advanced age.
- We can usefully think of theoretical models as, which help us navigate unfamiliar terri-
tory. The most accurate map that it is possible to construct would be of no practical use whatever it would be an exact replica, on exactly the
same scale, of the place where we were. Good pull out the most important features and
throw away a huge amount of much less valuable information. Of course, maps can be bad as well
as good-witness the attempts by medieval Europe to produce a map of the world. In the same way,
a bad theory, no matter how impressive it may in principle, does little or nothing to help
us understand a problem.
(a) But good theories, just like good maps, are
invaluable, even if they are simplified
(b) But good theories, just like good maps, will
never represent unfamiliar concepts in detail.
(C) But good theories, just like good maps, need to
balance detail and feasibility of representation.
(d) But good theories, just like good maps, are ac-
curate only at a certain level of abstraction
e) But good theories, just like good maps, are
useful in the hands of a user who knows their
limitations - A group of 630 children is arranged in rows for
group photograph session. Each row contains three
fewer children than the row in front of it. What
number of rows is not possible?
(a) 3
(b) 4
(c) 5
(d) 6
(e) 7 - Try more questions!
