Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies.
It differs from other forms of communication, such as interpersonal communication and organizational communication. Because it focuses on particular resources transmitting information to numerous receivers. The study of this communication is chiefly concerned with how the content of mass commu. persuades. Otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information.
Subjects related:
- Introduction to Journalism (Reporting, Writing and Editing)
- Writing for Media.
- Indian Culture.
- Socio-Economic and Political Scenario.
- Basics of Design and Graphics.
- Print Journalism.
- History of Print and Broadcasting in India.
- Media Laws and Ethics.
Is this difficult?
This is really easy, anyone with brains could do it. You need to understand how people think, why they think a certain way – you need to know how to appeal to the mass public, and because of that you need to learn about certain theories of communication.
What will I become if I study?
A master’s degree can lead to a diverse selection of career opportunities, in fields such as advertising and marketing, journalism, healthcare, public relations, social and digital media, nonprofit, consulting, financial services, government, and more.
Is there any entrance exam?
MU OET is one of the renowned Entrance Exams which offers admission to the undergraduate courses. This is the university level entrance exam which is scheduled in the month of April and May every year.
Why do I choose to study?
Expand your understanding of the world and mass media and prepare to tackle the most complex global, cultural, political and business challenges. Learn to choose and use the most effective communication tools and strategies to promote messages, products and programs.
